CURRENT AFFAIRS & CASES


Current company information at a glance.

In this overview we keep you informed about our current projects, activities and more.

DECODING THE #POPULARITYDNA - POPULARITY STUDY FOR THE BUNDESLIGA 2023

"Because a like doesn't make you popular"

  • Study reveals parameters for economic success and popularity of a club
  • High budget and sporting success not necessarily responsible for popularity
  • Attractiveness, platform quality, value and popularity of the club as influencing factors in sponsor commitment
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SLC Management once again presenting partner of the Sportplatzwelt LIVE Congress

SLC Management will continue to support Sportplatzwelt as a presenting partner of Sportplatzwelt LIVE in the coming year. "As the topic of amateur sports is not only our daily work, but also a matter close to our hearts and we want to promote the exchange between clubs in the best possible way, it was clear to us from the outset that we would definitely want to support such a live event again as the perfect complement to the online format, especially after our positive experience last year," says Maximilian Madeja (Managing Director of SLC Management).

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Sportplatzwelt Online Congress // Round-up for the SLC Forum "The 5 Questions for successful sponsorship"

Membership fees cannot be increased indefinitely, funding pots are usually quickly exhausted, sports facilities for course income are not available indefinitely - this is where the great opportunity for additional income through sponsorship comes into play. What is sponsorship? What goals do sponsors have? What potential does my club have and what is it worth? How can I monetize them? At the 7th Sportplatzwelt Online Congress, the club consultants from SLC Management showed how small and large clubs in amateur sports can benefit from sponsorship.

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SLC Management proudly presents Sportplatzwelt LIVE!

With SLC Management's presenting partnership at Sportplatzwelt LIVE, Sportplatzwelt and SLC Management are taking their collaboration to a new level!

SLC Management advises clubs - not only in the professional sector, but also in amateur and grassroots sports - with data-based facts and offers sports clubs important know-how in the face of the many challenges facing organized club sports today.

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SPORTPLATZWELT ONLINE CONGRESS // ROUND-UP TO THE SLC-FORUM "MODERN STRUCTURES WITH SUSTAINABLE EFFECT"

On March 8, 2023, the sixth edition of the Sportplatzwelt Online Congress by Stadionwelt took place. With the Sportplatzwelt Online Congress, the specialist medium Stadionwelt has established itself as the platform in amateur and mass sports and offers clubs the opportunity to come together across associations and throughout Germany. At this year's edition, SLC Management presented the practice-oriented forum "Modern Structures with a Sustainable Effect" with an on-site session.

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Modern structures with a lasting effect // SLC Forum at the Sportplatzwelt Online Congress

SLC Management is not only active as a permanent consultant for clubs, associations and companies/sponsors in the professional sector, but has also been supporting clubs in the amateur and mass sports sector for years. Our partners and customers benefit from specific data-based and customized products and consulting services that also incorporate expertise from the professional sector. SLC is now also represented at the sixth edition of the Sportplatzwelt Online Congress by Stadionwelt with the practice-oriented forum "Modern Structures with a Sustainable Effect."

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DECODING THE #POPULARITYDNA - POPULARITY STUDY 2022 ON THE FUSSBALL BUNDESLIGA

Tracking the DNA - popularity from a unique perspective

The abstract term "popularity" is often limited to the emotional level or merely broken down to the simple question of likeability. But the popularity of Bundesliga clubs is expressed in many different criteria and is associated with far-reaching monetary effects.
For this reason, SLC Management has once again taken on the task of compiling the annual popularity study and answering the following questions:
  • Which Bundesliga soccer club is the most popular and why?
  • What makes a club popular in the first place?
  • How do the 18 clubs in the 2021/22 Bundesliga season perform in terms of these criteria?
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Change Management in Sports Clubs - SLC Forum at the Sportplatzwelt Online Congress

SLC Management is not only active as a permanent consultant for clubs, associations and companies/sponsors in the professional sector, but has also been supporting clubs in the amateur and mass sports sector for years. Our partners and clients benefit from specific data-based and customized products and consulting services that also incorporate expertise from the professional sector. SLC is now also represented at the fifth edition of the Sportplatzwelt Online Congress by Stadionwelt with the practice-oriented forum "From crisis management to sustainable change management - the only constant is change".

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Italian handball record champion "Pallamano Trieste" trusts in the expertise of SLC Management

With the implementation of the Club-Information-System CIS©, Pallamano Trieste is now another top club that decides to rely on the expertise of SLC Management GmbH and a deep fan involvement for future strategic decisions. SLC Management is pleased to support Pallamano Trieste on their way to professionalization, to help the handball club to become more solid in the future and thus, to make its contribution to the further development of professional sports in Italy.

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DECODING THE #POPULARITYDNA - POPULARITY STUDY 2021 ON THE SOCCER BUNDESLIGA

Which club in the Bundesliga is the most popular and why? Which criteria are decisive? How do the 18 clubs in the 2020/21 Bundesliga season perform in terms of these criteria? These questions are answered by SLC Management's 2021 popularity study under the impression of the Corona Pandemic. The result is a holistic analysis of the popularity construct that is relevant for the entire soccer market.

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Professional sponsorship management as a financing instrument

The topic of sponsorship - especially in sports - is no longer a novelty these days, but this does not mean that its potential is also being exploited accordingly by amateur and grassroots sports clubs. A contribution by Prof. Alfons Madeja and Maximilian Madeja from SLC Management.

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Data-based club management in amateur and popular sports

The actions and activities as well as the offers and services of an association are not an end in themselves and also not to be considered only in the sense of the board of directors of the association management. Therefore, it is one of the most important tasks that the club management permanently informs itself among its members and other target groups as well as in its environment about the extent to which its services, its infrastructure as well as its development planning point in the right direction and are accepted with the corresponding high satisfaction.

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Sportplatzwelt Online Congress by Stadionwelt // Round-Up SLC Forum "Modern club management - the current crisis as an opportunity

On September 30th, the Sportplatzwelt Online-Kongress by Stadionwelt took place for the first time, where SLC Management was able to welcome top-class speakers in its own forum. With the Sportplatzwelt Online-Kongress, the established trade medium Stadionwelt offers the industry a new platform for knowledge transfer and exchange in the field of municipal sports facilities and club management. In addition to Max Müller, Olympic field hockey champion, member of the supervisory board of 1.FCN and spokesman for sports policy of the city of Nuremberg, Veit Hesse, managing director of MTV Munich and Andreas Neugebauer, board member of Post SV Nuremberg, were guests at the forum "Modern club management - the current crisis as an opportunity".

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#Instantinsights on the resumption of play from the perspective of Bundesliga fans

The DFL plans to resume play as early as May. We asked for the opinions of the fans in Germany's only representative Bundesliga panel with registered participants from a total of 5065 fans and customers of the clubs and were able to record exciting results with high agreement rates.

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SLC Management and partner TÜV Rheinland attend the World Soccer Congress WSCE 2019 in Beijing

The 4th World Soccer Convention and Exhibition (WSCE) 2019 was recently held in Beijing, China, from June 4th to 6 th. and The German professional consulting company SLC Management GmbH and the TÜV Rheinland Group were invited to attend and present speeches.

As the only event in the world that features deep discussion on the development and opportunities for Chinese football and related industries, it attracted more than 500 domestic and international leaders and experts from the football business, famous clubs from international professional leagues and the Chinese Super League (CSL), representatives from national and international football associations, as well as high-ranking government officials, who engaged in discussions on the future development of Chinese football in terms of service quality, next-generation club management, and the other part of the game.

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